10:40:57

10:40:57

10:40:57

Portfolio Piece

Category

Photography

Duration

3 - 4 Weeks

View Project

woman portrait with closed eyes through glass

Lumen, a direct-to-consumer skincare brand launching its first product line.

The Challange

Lumen needed product photography that would work across a Shopify store, paid ad creative, and retail pitch decks simultaneously — three very different formats with one shoot day and one budget.

person holding dropper

The Approach

Designed a modular shot list: clean white-background product shots for the store grid, macro texture shots of the product itself (for ads that need to stop the scroll), and soft, editorial lifestyle shots showing the product in use. Used a consistent light setup across all three so the images would feel like one family no matter where they appeared.

Results

0

shoot day covering 3 deliverable formats (store, ads, lifestyle)

0

top-performing ad creative in the launch campaign

0
0
0
%

of final product shots used with no retouching

0

repeat shoots booked using the same shot-list format

Results

0

shoot day covering 3 deliverable formats (store, ads, lifestyle)

0

top-performing ad creative in the launch campaign

0
0
0
%

of final product shots used with no retouching

0

repeat shoots booked using the same shot-list format

Results

0

shoot day covering 3 deliverable formats (store, ads, lifestyle)

0

top-performing ad creative in the launch campaign

0
0
0
%

of final product shots used with no retouching

0

repeat shoots booked using the same shot-list format

cosmetic set
cosmetic set
two black and white bottles
two black and white bottles

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